The clothes derive inspiration from various American historical contexts. Some examples are the 1860s cowboys and militiamen in Midwestern United States, the Black Panthers of the 1960s, and current-day military men and women. Through this, cULTRA hopes to create clothing that has longevity and can be kept in your closet for years. By cultivating a community environment, which welcomes people from all walks of life, cULTRA also hopes to foster open discussion and transparency around issues that matter and should be talked about from different perspectives. cULTRA is not just a fashion brand, it is an art platform geared towards change and will continue to push the boundaries set in place without selling out.