V. Fast Fashion

#cultra consumerism culture fashion fast fashion social issues

Who doesn’t love buying new clothes? With fast fashion, it only gets easier to buy clothing in the newest fashions for cheap prices. What is fast fashion, exactly? Fast fashion can be defined as “an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers.” And fast fashion has run rampant: it’s easy to find dresses for $12, boots under $20, and with the constant barrage of sales – such as BOGO, 25% off, endless seasonal sales and promotions – it can be very tempting and even addicting to get a shiny new addition to your wardrobe. And hey, it doesn’t cost that much. Especially if you consider the £1 bikini that an online UK retailer last year (infamously) offered on its site.

However, although your wallet may not feel the costs, the planet does. 85% of our old clothes end up in landfills; that amounts to 25 billion tons per year of textile waste in North America alone. And many of our clothes are made from plastic-based materials that don’t degrade; the chemicals and dyes seep into our groundwater and waterways. The fast fashion industry is responsible for producing 20% of global wastewater. This wastewater contaminates oceans, rivers, soil, and sources of freshwater. In short, the result is waste. Excess clothes we rarely or never wear take up space in our closets. We spend money on clothes we maybe wear trice. Perhaps that’s why people want to Marie Kondo their lives; they’re overwhelmed.

What can we do? How can we effect change? One step we can take is to educate ourselves. Be aware of clothing companies and whether they are making efforts to be sustainable. Do your research: are they making empty promises or committed to real change? Inventory your current closet. Clear it out. What do you need, what don’t you wear anymore, how can you experiment with new outfit combinations you haven’t yet tried? Most people wear 20% of their wardrobe 80% of the time. Try vintage and secondhand clothing, clothing swaps, and even just sharing clothes among your circle of friends. And when you do purchase clothing, endeavor to purchase wardrobes that are long lasting and meaningful, not merely seasonal. 






Older Post Newer Post

Leave a comment

Please note, comments must be approved before they are published